Our research focus was mainly in three areas:
Uploading Resume: We chose this research area since we hypothesized that it was difficult for people to create and upload resumes through their mobile phones.
Indeed Apply Feature: We hypothesized that there were some design or psychological barrier which was withholding users from utilizing the Apply feature on Indeed.
Mobile Experience: Indeed wanted us to focus on mobile, in order to capture the untapped mobile job market.
For our target audience, we, as a team, decided to focus on people who held a diploma or a degree.
This was because Indeed wanted us to focus on their mobile application, and we wanted a target population who was comfortable and had prior experience in applying for jobs through their phones.
User research to uncover factors influencing trust in job seekers.
Presented this project on a poster to more than 30+ people at Indeed HQ at Austin, including Indeed’s Senior Director of User Experience, Annie Jarvis and User Experience Research Manager, Dave Yeats.
Indeed was concerned that users utilized Indeed to search for jobs, however, the users did not apply for jobs through Indeed. Indeed had hypothesized that this was due to the fact that users did not trust Indeed.
They wanted us to identify the elements that affect a user’s trust on Indeed. Indeed wanted us to look at mobile as the primary medium, since they wanted to capture the untapped mobile-job market.
After deciding the areas of focus and target audience, I studied various articles available online to delve deeper into preferences of today’s job candidates, the general job market and the difference in job seekers of today versus the previous generation.
Nilashi, M., Ibrahim O., Mirabi, V., Ebrahimi, L., Zare, M., The role of Security, Design and Content factors on customer trust in mobile commerce
We assessed the strengths and weaknesses of current direct and indirect competitors. This analysis provided us with context to identify prevalent practices and opportunity areas for Indeed to target.
I analyzed the top 3 competitors of Indeed in terms of market share, which were Glassdoor, LinkedIn and Google. Analyzing the strengths & weaknesses of Indeed and the competition, I realized that every single competitor has their own speciality. However, even though Indeed has all of the above three: Reviews, Networking and Job Search, it has not been able to carve its niche in a particular field.
An online survey was conducted to find out the following about job seekers:
Their perception of Indeed
Preferences for job search
We chose Amazon Mechanical Turk for recruiting participants and created our survey using Qualtrics. We managed to get 265 responses. Our target demographic was a degree/diploma holder residing in the United States of America.
People preferred the laptop/desktop for all the stages of the application process including creating resumes/cover letters, searching for jobs, networking, applying for jobs etc.
The mobile phone was a close second in job search and networking.
Indeed was the most used application for job applications.
We decided to perform contextual user interviews and perform usability testing to dive deeper and learn why a user prefers/does not prefer Indeed as a job platform.
Our interview pool consisted of 3 males and 5 females. We also conducted usability testing for Indeed’s mobile application to check how Indeed’s mobile application fares with its competitors, Glassdoor and LinkedIn, focused on job search and easy apply feature.
Indeed’s usability scores were the least amongst the three, but the scores of all three competitors did not differ by a huge margin.
Through the contextual interviews, a fourth pillar was uncovered- Transparency. By transparency, users meant that they did not know what happened to their job application and resume once they hit the apply button.
Is my application a part of a different pile than the ones who apply through the career website?
-Quote from the interviews
Are those who apply through the career website given a preference over those who do not apply through the site?
-Quote from the interviews
Carve your niche in the job market.
Google has its search algorithm. Glassdoor has its reviews and
salaries. LinkedIn has its networking. Indeed has…?
78% of Americans would apply for jobs from their Mobile if it was easier. Make it easier for them.
Improve your mobile user interface by providing a navigation bar and search bar on Indeed’s mobile application homepage.
Don’t lose or frustrate users with ads.
Don’t show promoted jobs once a user has applied for them.
Show relevant results all the time to increase user retention.
Prioritize transparency - a key need of users.
Similar to Domino’s pizza tracking app, indeed can have a feature to increase the transparency of the application process through the recruiter’s side.
Improve your search but do not try to make Job Search a niche.
Only show jobs which are relevant to users through the
improvisation in search. However, do not try and compete with Google at search. Google Jobs is found to be the best option for searching for jobs to apply. Do not try to beat google at their own game of Search.
Up the resume game
-Provide feedback if a resume is readable by ATS
-Provide an AI-powered resume and cover letter builder
-Provide the option to store multiple resumes and cover letters